Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination.
Guerrilla marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz.
Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.
Here are some of my favorite examples:
Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank. It also is used by big companies in grassroots campaigns to compliment on-going mass media campaigns. Individuals have also adopted this marketing style as a way to find a job or more work.
If this is something that interests you, you can click on this link to see more examples of creative guerrilla marketing campaigns.